Frequently Asked Questions


What coaching options do you offer for startup Founders?

We offer two primary coaching pathways designed to meet Founders at different stages and needs:

  • 6-Week Founder Masterclass: A structured program covering essential startup growth principles with weekly live sessions and actionable assignments.

  • Individual Coaching: Personalised 1:1 online session tailored specifically to your startup's unique challenges and opportunities.

How do I know which option is right for me?

The 6-Week Founder Masterclass is ideal if you are starting from scratch, or an established business, as the theory can be applied to existing businesses who are looking to scale.  Individual coaching is better suited to Founders that may have specific challenges requiring focused attention, need support in a particular area, ie: idea creation to build on the MVP, and or just need help with their go-to-market strategy and launch steps specifically. Many founders actually start with the 6-Week program and then transition to individual coaching for ongoing support.

What topics are covered in the 6-Week Founder Masterclass?

The program covers six core modules essential for startup success:

  • Week 1: Founder Fit and Problem Statement

  • Week 2: Market Research and Validating your Business Idea

  • Week 3: Building your MVP and Business Model Structure

  • Week 4: Financial Forecasts and Revenue Model

  • Week 5: Market Positioning and Branding

  • Week 6: Go-to-Market and Launch Strategy

Each module includes readings, frameworks, case studies, and implementation exercises specific to early-stage startups.

What is the time commitment for the 6-Week program?

The Masterclass is held over a 6-week period, the time commitment will be defined on the business idea and the preparation work involved to launch, the idea is to have your business or product launched in trial phase by the end of the 6 weeks. The program requires approximately 5-7 hours per week at minimum to achieve a 6 week soft launch goal, which includes:

  • One-hour live group coaching session each week

  • 2-3 hours of implementation work on your business

  • 1-2 hours of self-paced learning materials

Evening and weekend coaching appointments can be arranged for those working full time with limited availability. Brigid accommodates all schedules and can be flexible with the weekly coaching sessions around Founders work, kids and family committments. We understand Founders are busy, and usually working while growing their start up.

Do I need to have a specific type of startup to join the 6-Week program?

The program is designed to benefit Founders across various industries and business models. Whether you're building an app, SaaS platform, consumer product, marketplace, or service business, the principles apply universally. The ideal stage is pre-launch to early revenue (under $250K), though we've had successful participants at both earlier and later stages.


How are individual coaching sessions structured?

Individual coaching begins with a comprehensive 60-minute startup assessment where we map your current position, identify critical gaps, and establish priority focus areas. Subsequent sessions are 60 minutes, typically scheduled weekly, and follow a results-oriented format:

  • Progress review since previous session

  • Deep-dive into current challenges

  • Covering program content / theory for the week

  • Strategic planning and next action steps

  • Accountability framework

Between sessions, you'll have access to email support for quick questions or feedback.

How long do founders typically work with you in individual coaching?

While there's no minimum commitment, most Founders see the best results with at least a 3-month engagement. This provides sufficient time to implement strategies and measure results. Many continue with monthly coaching beyond this initial period as their startups grow. The average coaching relationship lasts 7-9 months, with some who have been with me as early as January 2024 as they travel through various stages of their growth.

What results can I expect from the 6 week masterclass?

While specific outcomes vary based on your starting point and commitment to implementation, our Founders typically experience:

  • 40% reduction in time-to-market for product launches

  • 2-3x improvement in investor pitch success rates

  • Clearer strategic direction and decision-making processes

  • Avoidance of common pitfalls that delay growth

  • More sustainable Founder work habits and reduced burnout

  • Expanded network of relevant industry connections

Above all, you'll gain confidence and clarity in your path forward, backed by proven frameworks rather than guesswork.

What makes your coaching approach different from other startup advisors?

Three key differentiators define our approach:

  1. Founder-First Focus: We balance business growth with Founder wellbeing, recognising that sustainable success requires both.

  2. Implementation Emphasis: Our theory methodology complements the action and executing strategies, rather than just discussing them.

  3. Customised Frameworks: Rather than generic business advice, we apply specialised tools designed specifically for the unique challenges of early-stage ventures with limited resources.

All coaching is delivered by our experienced Coach, Brigid, a C Level Business Executive, who is also an Educator and Coach at Bond University in the Transformer Start Up Program, you can be assured the theory taught and advice received in the 6-Week Masterclass is relevant, quality and verified amongst the academic community.

How do I get started, and what are the investment levels?

How do I get started, and what are the investment levels?

The first step is scheduling a complimentary 15-minute Discovery Call where we'll discuss your specific situation and determine the best coaching path for your needs.

Investment levels:

  • 6-Week Masterclass: $3,600 for the complete program, including all materials, workbooks, toolkit and live weekly coaching Zoom sessions for the duration of 6 weeks.

  • Individual Coaching: Starting at $1,000 monthly for weekly sessions and support (3-month initial commitment recommended for optimal results) however individual one-off coaching sessions with no commitment are also available for $275 per hour.

Schedule your Discovery Call through our website calendar or by emailing info@thelaunchacademy.com.au